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University Survey about Li Ziqi and Her International Fans

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Why is Li Ziqi so popular? What exactly are Liziqi fans looking for in her videos? These questions are not only in our minds, they are also asked by a growing number of academic researchers. It’s not a surprise. Li Ziqi’s story is so fascinating that it deserves sociological studies. One of China’s top institutions, Renmin University, is doing just that. A group of students have reached out to us… Read More »University Survey about Li Ziqi and Her International Fans

Liziqi working on a bench

Update on Liziqi amid CoronaVirus Outbreak

Li Ziqi hasn’t uploaded any new videos since Life of Cotton, from more than a month ago. She doesn’t post on Chinese social networks either. However, her assistant, Min Guo, has been updating Liziqi fans regularly, including their effort of donating medical supplies to hospitals fighting the Coronavirus ourbreak. On February 20, Min Guo posted a few images on Weibo, as well as a brief update. She mentioned that Liziqi’s… Read More »Update on Liziqi amid CoronaVirus Outbreak

Li Ziqi working on farm

Team Liziqi Donates Medical Supplies to Fight Virus Outbreak

The virus outbreak has paralyzed the City of Wuhan, and put many surrounding cities in total lock-down. As a result, medical supplies are quickly depleting in the region. Almost all hospitals are in dire need of face masks, medical gloves, safety goggles, and protective clothing. Some have completely run out. There are images showing nurses cutting transparent folders and using them as shields. Others are making face masks with hospital… Read More »Team Liziqi Donates Medical Supplies to Fight Virus Outbreak

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Behind the Scene: Li Ziqi Falling off a Big Rock, Literally

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Li Ziqi has a personal assistant: Minguo (民国). Although she doesn’t show up in Ziqi’s videos very often, in reality she takes care of many things. She’s the real insider.

Minguo has her own Weibo account with more than 400K followers. She posts pictures, videos, and interesting tidbits that don’t make it to Li Ziqi’s official Weibo.

Read More »Behind the Scene: Li Ziqi Falling off a Big Rock, Literally
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How do you pronounce Li Ziqi’s name? Liziqi pronunciation in English

You’re a Li Ziqi fan. You love her videos! You want to tell all your friends about her…..and then you realized, you still can’t pronounce her name. Well, you’re not the only one. English speakers will likely struggle with the pronunciation of “qi.” There’s nothing in English that sounds like it, and as a result, you’ll probably say “key” instead. I’ll try my best to explain how Li Ziqi’s name… Read More »How do you pronounce Li Ziqi’s name? Liziqi pronunciation in English

Li Ziqi Farming

Goldthread Exclusive Interview With Li Ziqi

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Recently Goldthread traveled to Li Ziqi’s home and conducted an interview. It’s well known that Li Ziqi rarely talks to the media, let along with an English-language outlet. So although the interview is pretty short, it does offer a rare opportunity to see some behind-the-scene footage. In addition, Goldthread published an excellent piece in the South China Morning Post. Their article provided more information about Liziqi than what’s shown in… Read More »Goldthread Exclusive Interview With Li Ziqi